Everyone has a role in creating and maintaining the Auxiliary’s brand, but the people who should use this guide the most are communications professionals and volunteers when writing, designing, or producing Auxiliary-related material or when guiding contractors/vendors to produce material.
Refer to this guide when producing any American Legion Auxiliary-related materials . Let this guide be your reference in all steps of production; it contains small details such as size and color of documents and larger concerns such as how the Auxiliary’s mission should be reflected in its branding efforts.
